Rare Beauty Dupes for Selena Gomez Makeup Lovers

rare beauty dupes

If you’re a makeup lover, I’m sure you’ve heard of Selena Gomez’s beauty brand: Rare Beauty. The former Disney celebrity launched her makeup line in Sephora, and it’s been all the rage – perhaps more so than the craze for Haus Labs or Fenty Beauty!

Unfortunately though, the price tags on these items can be a little high. If you’re on a budget, keep reading to find some great Rare Beauty dupes! We’ve got you covered when it comes to her foundation, concealer, eyeliner, and more!

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Liquid Touch Weightless Foundation

This foundation is marketed as a thin, lightweight, hydrating foundation, perfect for everyday use. You can pick up the Wet N Wild Photo Focus foundation if you’re looking for the same benefits! Both of these foundations are medium coverage and last all day long.

rare beauty foundation dupe

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Liquid Touch Brightening Concealer

To compliment her Liquid Touch Foundation, Selena also came out with a Liquid Touch Concealer to brighten up the under eye and other areas of the face. The NYX Photogenic Concealer is a great alternative for those of you who are looking for the same effect!

rare beauty concealer dupe

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Perfect Strokes Matte Liquid Liner

The NYX Epic Ink Waterproof eyeliner can give you the same look as the Rare Beauty version. You can create all different styles of eyeliner when using this product, making it super convenient for you makeup lovers out there.

rare beauty eyeliner dupe

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Always An Optimist 4-in-1 Mist

Are you looking to prime, set, or refresh your makeup? Look no further! You can pick up the NYX Makeup Setting Spray in either the matte or dewy version, depending on the look you’re going for or your skin type.

rare beauty mist dupe

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Always An Optimist Illuminating Primer

The NYX Studio Perfect Primer in Clear can make your makeup last all day, and you won’t have to worry about touching it up. Especially if you have oily skin, you’ll wanna pick this up!

rare beauty primer dupe

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Soft Pinch Liquid Blush

Faith

The SHANY Paraben Free HD Liquid Blush in the shade Epic Final can give you a beautiful rosy hue to the cheeks without breaking the bank. It’s a similar dupe for the Rare Beauty liquid blush, too!

rare beauty faith blush dupe

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Bliss

The L’Oreal Paris Visible Lift Blur Blush in the shade Soft Berry is the perfect product if you want a youthful, fresh, smooth finish. This shade is absolutely beautiful for spring and summer!

rare beauty bliss blush dupe

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Lucky

Looking for that bright pop of pink for your cheeks? Check out the Maybelline Cheek Heat Gel Cream Blush in the shade Berry Flame! You’ll achieve Selena’s makeup look in no time!

rare beauty lucky blush dupe

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Happy

The Milani Cheek Kiss Liquid Blush in the shade Pink Flirt will give you a light pink, natural-looking flush to your cheeks. It’s perfect for all the no-makeup makeup days!

rare beauty happy blush dupe

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Joy

If you’ve got a busy dating life like Selena, make sure you pick the right look for your romantic evening! We all love a good coral blush. The Maybelline Cheek Heat Liquid Blush in the shade Coral Ember can give you the perfect shade of coral – perfect for deeper skin tones!

rare beauty joy blush dupe

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Hope

Selena has truly answered all your hopes and dreams with this beautiful liquid blush! If you’re looking for an alternative that’s equally as stunning, try out this version by L’Oréal!

hope rare beauty dupe

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Encourage

This super sweet pink blush by Rare Beauty is an absolute must-have. But if you find that it’s unavailable or a little too pricey for your liking, you can try out this alternative by Milani. In the shade Rose Romance, there’s no looking back once you apply this shade to your cheeks.

encourage rare beauty dupe

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Grateful

If you’re grateful for all things red, including a rosy foxy cheek, this shade should be yours. A true red blush that may be eye-popping in its bottle, but on the cheek, it paints a gorgeous natural cheeky look.

grateful rare beauty dupe

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Love

Is darker red the tint you’ve been after? If Rare Beauty’s Love Soft Pinch Liquid Blush is out of stock, try out this item by NYX. It’s a similar terracotta shade that offers a “lightweight, second-skin feel”.

love rare beauty dupe

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Grace

Give your cheekbones that berry smooch by wearing this product by Milani. The Cheek Kiss Liquid Blush might not be an exact dupe for Selena’s Grace blush, but it’s certainly somewhat similar and the closest you’re gonna get in the market.

grace rare beauty dupe

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With Gratitude Dewy Lip Balm

Compliment

You can pick up the Covergirl’s Colorlicious Oh Sugar! Tinted Lip Balm in the shade Jelly for the perfect purple hue for your lips. They’ll stay nice and moisturized too!

rare beauty compliment lip balm dupe

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Support

If you’re looking for a lip color that is deep yet sheer, you might love the Burt’s Bees Natural Moisturizing Matte Lip Crayon in the shade Redwood Forest. This lip crayon contains shea butter and jojoba oil to ensure your lips are hydrated throughout the day.

rare beauty support lip balm dupe

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Appreciate

The Revlon Colorburst Lip Butter in the shade Fig Jam is the perfect lip color for anyone looking for a lovely deeper brown nude. It’s buttery smooth formula makes application a breeze!

rare beauty appreciate lip balm dupe

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Thankful

Looking for something lighter and a little more neutral, while still being nude? Try the Revlon Colorburst Lip Butter in the shade Brown Sugar – the perfect addition to any makeup look.

rare beauty thankful lip balm dupe

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Empathy

If you want a pop of color on your lips, you’ll love the Honest Beauty Tinted Lip Balm in the shade Dragon Fruit. Very comparable to Selena’s shade, this lip product will make you feel young and vibrant, perfect to wear in the summer.

rare beauty empathy lip balm dupe

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Praise

The Burt’s Bees Natural Moisturizing Lip Crayon in the shade Niagara Overlook is the perfect pinky nude wash of color. This lippie can pair great with almost any makeup look!

rare beauty praise lip balm dupe

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Honor

Just looking for something to hydrate your lips and don’t want any pigment? No worries! Check out the Honey Beauty Lip Balm in the shade White Nectarine for a translucent, moisturizing balm.

rare beauty honor lip balm dupe

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Positive Light Liquid Luminizer

Enlighten

Everyone loves a good highlighter, especially a liquid one! The Wet N Wild Megaglo Liquid Highlighter in the shade Halo Goodbye is a great shade for those of you with lighter skin tones. Your highlight will be seen from space with this product!

rare beauty enlighten highlighter dupe

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Enchant

If you’re going for more of a pink highlighted look, or are looking for a blush topper, the L’Oreal Paris True Match Lumi Glow Amour Glow Boosting Drops in the shade Daybreak is perfect for you.

rare beauty enchant highlighter dupe

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Outshine

If you have more of a medium skin tone, you’ll probably want to go with a more golden highlight. The Revlon Colorstay Endless Glow Liquid Highlighter in the shade Citrine will give you the perfect golden, sunkissed glow.

rare beauty outshine highlighter dupe

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Transcend

If you have a medium skin tone but still want the rosy glow, Revlon has got you covered! The Colorstay Endless Glow Liquid Highlighter in the shade Rose quarts will be perfect for you.

rare beauty transcend highlighter dupe

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Flaunt

If you’re looking for a deep, bronzey glow that’s inspired by Selena’s makeup line, the L’Oreal Paris True Match Lumi Glow Amour Glow Boosting Drops will give you exactly what you want.

rare beauty flaunt highlighter dupe

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Captivate

For the deepest of skin tones that still want a beaming highlight, the Wet N Wild Megaglo Liquid Highlighter in the shade Go with the Glow will ensure everyone will be asking what highlighter you’re wearing.

rare beauty captivate highlighter dupe

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Lip Souffle Matte Lip Cream

Daring

If you’re on the bolder side and are looking for a beautiful pastel purple lip color, the Maybelline Superstay Matte Ink Un-nude Liquid Lipstick in the shade Philosopher is the perfect dupe for you.

rare beauty daring lip cream dupe

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Transform

For those of you who love a good berry lip, lucky you! The NYX Soft Matte Lip Cream in the shade Monte Carlo is the perfect deep, cranberry red, perfect for the fall time.

rare beauty transform lip cream dupe

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Heroic

If you’re looking for a berry color but still want it to be bright, you’ll love the Maybelline Superstay Matte Ink Liquid Lipstick in the shade Pathfinder. What’s more, it’s an almost identical dupe to Selena’s Heroic lip cream.

rare beauty heroic lip cream dupe

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Strengthen

Some cosmetics are made to look the same! If you’re looking for an alternative to Selena’s Strengthen product and have a deeper skin tone, the Maybelline Superstay Matte Ink Liquid Lipstick in the shade Believer would look gorgeous on you!

rare beauty strengthen lip cream dupe

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Energize

A fact about Selena? She’s super confident! If you’re just as self-assured and ready to rock the pinkest of shades, the Maybelline Superstay Matte Ink Liquid Lipstick in the shade Inspirer is the right one for you!

rare beauty energize lip cream dupe

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Ascend

If you’re looking for a bit of a deeper pink while still being nice and bright, check out the Milani Amore Matte Lip Crème in the shade Sweetheart.

rare beauty ascend lip cream dupe

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Inspire

Selena is known for her signature red lip, so if you’re looking for an eye-catching shade like hers, pick up the Revlon Ultra HD Lip Mousse Hyper Matte Liquid Lipstick in the shade Scorpion Red.

rare beauty inspire lip cream dupe

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Thrilling

Looking for a warm-toned brown lipstick like Selena’s? Try the NYX Soft Matte Lip Cream in the shade Rome! It will dramatize any makeup look you’re wearing, in the best way possible!

rare beauty thrilling lip cream dupe

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Brave

Everyone needs a staple, warm toned nude in their collection. If you don’t have one, you should definitely pick up the Maybelline SuperStay Matte Ink Un-nude Liquid Lipstick in the shade Fighter.

rare beauty brave lip cream dupe

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Courage

If you’re wanting a more pinky nude, try the NYX Soft Matte Lip Cream in the shade San Francisco. You definitely won’t regret it!

rare beauty courage lip cream dupe

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Kindness

Selena’s limited edition lippie from her Lip Soufflé Matte Lip Cream collection is a rich nude pink hue that will suit any girl, any day. If you’re looking for something just as fine, try out this dupe by NYX.

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Magnetic Spirit Eyeshadow Palette

magnetic spirit rare beauty

Prism Makeup Interstellar Palette

If you haven’t managed to grab Selena’s Magnetic Spirit palette, worry no more as we’ve found a similar collection with colors that are equally jewel-toned and earth toned – you get more shades in there, too!

prism interstellar palette

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Confident Energy Eyeshadow Palette

confident energy rare beauty

Covergirl Trunaked Palette

If you’ve got a confident energy that shimmers and shines like Selena’s, try out this palette by Covergirl which features similar hues to the Rare Beauty palette!

covergirl trunaked palette

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Stay Vulnerable Glossy Lip Balm

Nearly Neutral

If you’re on the hunt for a glossy, nude, yet pinkish hue, try out this item by Neutrogena which is the closest you’re going to get to Selena’s glossy lip balm, Nearly Neutral.

nearly neutral rare beauty dupe

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Nearly Rose

Get that iconic flushed look for the winter by wearing this hot shade by NYX. It’s just as pink and perfect as Rare Beauty’s gloss, Nearly Rose.

nearly rose rare beauty dupe

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Nearly Berry

Paint your pout perfectly purple and achieve a berry pretty look with L’Oréal’s item called Undeniable Mauve. It may not be Selena Gomez’s identical shade, but it’s still a great dupe for the Rare Beauty product.

nearly berry rare beauty dupe

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Nearly Mauve

Although not completely identical to Nearly Mauve from Selena’s Stay Vulnerable collection, it still offers a soft mauve hue that’ll turn heads and leave your lips feeling sexy.

nearly mauve rare beauty dupe

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Nearly Apricot

If you prefer a lighter color on your lips, opt for this shade by Revlon which makes for a great alternative to Nearly Apricot by Gomez.

nearly apricot rare beauty dupe

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Discovery Eyeshadow Palette

Zeesea British Museum Alice Palette

Selena treated fans to this gorgeous seven-shade palette that consists of pretty shiny and matte hues. If you’ve got your eyes on it, but can’t get a hold of the collection, try out this palette by Zeesea which includes similar pink and gold shades.

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Always an Optimist Weightless Eye Primer

On the hunt for a hydrating eye primer that will keep your eyeshadow lasting all day? Try out this product by NYX which does the same job as Rare Beauty’s Weightless Eye Primer.

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Always an Optimist Pore Diffusing Primer

Get rid of unwanted pores and fine lines by hiding them with NYX’s Pore Filler. Although it hasn’t got the Rare Beauty name all over it, we have a feeling this cosmetic helps makeup apply better and last just as longer.

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Warm Wishes Effortless Bronzer Stick

Power Boost

Give your cheeks a power boost by applying this bronzer stick by Burts Bees. Promising an illuminating and brightening effect, this product is somewhat similar to Rare Beauty’s Warm Wishes Bronzer Stick.

power boost rare beauty dupe

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Happy Sol

Get that same sun-kissed glow that Selena’s newest item offers by using this cosmetic by Burts Bees. Perfectly golden and gorgeously pigmented, we guarantee your cheekbones will thank you for it!

happy sol rare beauty dupe

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Full of Life

This deep bronze shade is enough to bring out those cheekbones and give you that brown glow you’ve been looking for. If you really want to be full of life, try out this dupe by Wet n Wild.

full life rare beauty dupe

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Always Sunny

A caramelly shade that will add an intense sun-kissed glow to your face. If you haven’t managed to nab Selena’s bronzer stick, there’s always the more affordable alternative by Physicians Formula.

always sunny rare beauty dupe

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Good Energy

Selena’s Warm Wishes Effortless Bronzer Stick in the shade Good Energy is a medium brown with neutral undertones. If you’re looking for a dupe that’s just as brown and golden, see this one by Physicians Formula…

good energy rare beauty dupes

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Kind Words Matte Lipstick

Talented

This shade is a go-to option for those who are on the hunt for a natural beige tone to match their everyday makeup. If Rare Beauty has sold out on their ‘Talented’ lipstick, opt for this one by Maybelline, instead!

talented rare beauty dupe

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Humble

If you’re humble like Selena Gomez and want to create a look that resembles her style, try out his lipstick by Maybelline. Not only is it stunning and long-lasting – it looks just like Rare Beauty’s Humble item!

humble rare beauty dupe

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Strong

Some beauty lovers like to go big and bold…and brown…very brown. If that sounds like you, this shade might just be your next go-to color!

strong rare beauty dupe

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Lively

Rare Beauty brags about pure comfort when it comes to their lipsticks. Well, Revlon’s ColorStay lipsticks promise the same thing. Their shade in Want It All is a superb replica for Selena’s Lively lipstick.

lively rare beauty dupe

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Worthy

Your pout is worthy of this stunning lipstick by Revlon. No Rules offers a powerful pigment that’s ever so similar to Rare Beauty’s Kind Words Matte Lipstick, Worthy – a muted mauve shade that’s worth every application.

worthy rare beauty dupe

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Bold

A bold deep berry rose color is exactly what every girl (or guy) needs to make their pout pop. If Rare Beauty’s item is beyond your reach, this one by Milani might be the perfect purchase for you right now.

bold rare beauty dupe

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Stay Vulnerable Melting Blush 

Nearly Neutral

Rare Beauty’s liquid-like cream blush is hard to come by. But you can always search the market for an alternative. We’ve done the research for you and found this great option by Half Caked Candy, which isn’t just for the cheeks, but for the lips, too!

blush nearly neutral rare beauty dupe

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Nearly Rose

If you’re wanting to go wild with pink, this blush by Milani might be the right choice for you. The blush apparently blends seamlessly for a natural, flushed-from-within glow and also makes a fantastic dupe for Rare Beauty’s Nearly Rose hue.

blush nearly rose rare beauty dupe

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Nearly Apricot

A coral hue is almost always the easiest option when wanting to brighten up your focal points. Selena Gomez’s Nearly Apricot is constantly out of stock, so simply get your hands on this dupe by Half Caked Candy, instead.

blush nearly apricot rare beauty dupe

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Positive Light Silky Touch Highlighter 

Enlighten 

Physicians Formula has a highlighter that lets you strobe or sculpt your face with enlightening precision. With this powder, you can “reveal your inner glow” just like you would with Rare Beauty’s Enlighten highlighter.

enlighten touch highlighter rare beauty dupe

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Exhilarate

Exhilarate your very own cheek bones and let them glow from afar by using e.l.f’s. Baked Highlighter. This gold and pearly shade is a perfect dupe for Selena’s Positive Light Silky Touch Highlighter.

exhilarate touch highlighter rare beauty dupe

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Mesmerize

You can “shimmer and shine in all the right places” by applying Wet n Wild’s MegaGlo Highlighting Powder. This shade is a fabulous alternative for Selena’s Mesmerize powder and might just offer a similar natural-looking rose bronze glow you’ve been searching for.

mesmerize touch highlighter rare beauty dupe

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Flaunt

You can’t get prettier than this! Selena’s ‘Flaunt’ highlighter is beautiful indeed, but it’s certainly not one-of-a-kind, as you can get a pretty similar item by Wet n Wild! Grab this alternative for an identical golden and glistening shine…

flaunt highlighter rare beauty dupe

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Give Yourself Grace Palette

give yourself grace palette

Bloom Clay Tarte Palette

This palette by Tarte features all the shades a girl (or guy) could dream of! With both mattes and shimmers in there, this collection of eyeshadows is a very similar dupe for Rare Beauty’s palatte, Give Yourself Grace.

tarte bloom clay palette

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Soft Pinch Tinted Lip Oil

Hope

This super sexy lip oil by Marine Forest looks sweet to eat! If you’ve been hunting for a similar item to Selena’s recent lip oil collection, this one is a great dupe for Rare Beauty’s ‘Hope’ Soft Pinch Tinted Lip Oil.

hope lip oil rare beauty dupe

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Happy

A cool pink hue by Rare Beauty is on everyone’s wish-list right now – but most of their products are out of stock. Worry no more, as we’ve found a decent alternative for ‘Happy’ by Kyda!

happy lip oil rare beauty dupe

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Joy

This item by Kyda may not be completely identical to Selena’s ‘Joy’ lip oil, but it does paint a similar lightweight oil, with hues of hazel orange and muted peach.

joy lip oil rare beauty dupe

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Of course, we can’t guarantee that all of our dupes are exact matches, but they’re pretty darn close! Whether the Rare Beauty products are sold out or are just not in your price range, you can’t go wrong with picking up our list of dupes.

Want more dupes and makeup alternatives? Check out our Beauty section for Kylie Jenner and Rihanna beauty dupes!

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Tale Teller
Angela Stephanou

Angela Stephanou

Owner and chief editor of Tell Tales. Angela has a BA in Communications and oversees the content and strategy across Tell Tales, building an audience of pop culture junkies like herself. Her social media follows have more celebrities than real-life friends, music runs through her veins and she’d much rather be glued to her TV screen, piled under an array of snacks than go out on a Friday night. Angela’s guilty pleasure is watching cheesy reality shows like Keeping Up with the Kardashians, but she’s also a sucker for all things Marvel and DC - two entirely different worlds, we know.

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