Kylie Jenner’s Net Worth – How Did she Get So Rich?

kylie jenner net worth

At the young age of 21, Kylie Jenner was dubbed the “World’s Youngest Self-Made Billionaire“, outdoing Mark Zuckerburg, who gained this title at 23-years-old.

She was later accused of “forging” her tax documents to appear as a billionaire, and her net worth dropped to $700 million. Still – that’s a lot of money to be owned by a girl in her early twenties.

Kylie Jenner’s Dating History

With much backlash over the title ‘self-made’, it’s clear that by looking at Jenner’s accomplishments, her creative ideas, level-head and business acumen has aided to her success. And despite being the youngest member of the Kardashian-Jenner family, Kylie is the wealthiest (after Kim) thanks to her beauty empires, Kylie Cosmetics and Kylie Skin.

So, how did Kylie Jenner get so rich? For more insight on how the beauty queen makes and spends her money, continue reading below.

Kylie Jenner’s Net Worth: $700 Million (Forbes, 2020)

kylie jenner rich

How Kylie Jenner Makes Her Money

While Kylie has embarked on numerous money-making opportunities from her novel, Rebels: The City of Indra with sister Kendall, to her Quay and OPI endorsements, here are the ways Kylie Jenner is currently making her money:

Her Appearance on Keeping Up With the Kardashians 

When the hit TV series first aired, Kylie was only 9-years-old and the family earned a collective $30 million per season, so she was earning a high salary from such a young age. At the moment, it’s estimated that Kylie earns around $4.5 million per season.

keeping up with kardashians show
E! Entertainment

Her Spin-Off Show – Life of Kylie

After the birth of her daughter Stormi, Kylie had her own spin-off show in 2017 called Life of Kylie. While it’s not been reported how much she earned, we are guessing that it’s close to $30 million and counting (thanks to playbacks).

life of kylie
E! Entertainment

Her Makeup and Skincare Business

  • In 2012, Kylie launched her Lip Kits, forming the start of her beauty empire. Since then, she expanded her stock to include other beauty products including highlighters, eyeshadows, brushes and more which sold over $630 million in the first two years.
  • In 2019, the beauty mogul signed an exclusive distribution deal with Ulta and sold over $54.5 million worth of products in just six weeks. Later that year, Kylie took another wise step by selling a major stake in the business to Coty Inc. for $600 million.
  • In the same year, Kylie also branched out to skincare, creating the brand Kylie Skin and ultimately boosting her profile and allowing her to tap into another market.
kylie cosmetics

Her Kendall + Kylie Fashion Brand

In 2013, the two Jenner sisters launched a clothing line called Kendall + Kylie for PacSun. Since then, their merchandise has grown in popularity and their items are now featured in a handful of retailers including Topshop, Amazon, Bloomingdales and Nordstrom.

Kendall + Kylie

Her Instagram Posts

With over 150 million followers, brands are paying big bucks to be featured in one of Kylie’s photos. In fact, it was reported that the celebrity gets paid $1.2 million per social post. While she has fewer followers than other celebrities like Beyoncé, she’s a lot more active, meaning that everyone wants a piece of Kylie’s feed!

kylie jenner instagram endorsement
kyliejenner | Instagram

Her Endorsement Deals

The young entrepreneur also makes a great deal of cash through a number of endorsement deals. A few of them include Puma, Adidas, Fashion Nova and SugarBearHair Vitamins.

kylie jenner puma

The Kylie Shop

Like all popular celebrities, Kylie also has a range of merchandise for her fans. Her most popular items include hats, sweatshirts, and phone cases. The socialite makes money from her most famous slogans, like the most recent “Rise and Shine” or her “Realizing Things” quote.

kylie jenner thick clothes
kyliejenner | Instagram

How Kylie Jenner Spends Her Money

Just by scrolling through Instagram, it’s clear that Jenner spends her money living a luxury lifestyle (and who blames her?). With a fortune like hers, here are the main things the beauty mogul spends her money on:

Luxury Cars

What does someone do with a load of money? Splash out on luxury cars! With a passion for wheels, Kylie has a fine car collection, including $225,000 black Mercedes-Benz G-Wagon which she wraps in different colours each summer (costing $10,000 each time), a $400,000 Lamborghini Aventador, a one-of-a-kind $200,000 Land Rover, a maroon G550 4×4 SUV, a black Bentley Bentayga, some more Ferraris and a handful of Rolls-Royces.

kylie jenner cars
kyliejenner | Instagram

Fine Jewellery

Kylie also has a thing for expensive jewellery – she’s shown off her $53,000 Rolex watch on the ‘Gram a few times, along with her Cartier rings and Love bracelets and fine diamond pieces.

kylie jenner jewellery
kyliejenner | Instagram

Private Jets

A lot of Kylie’s cash goes on lavish flights abroad, with each trip costing around $60,000. As you’ve seen from Kylie’s snaps, she likes to take those closest to her around the world, too. And yes, that is her very own branded jet for the launch of Kylie Skin!

kylie jenner private jet
kyliejenner | Instagram


In 2016, Kylie purchased a 1.4-acre compound near her sisters in Hidden Hills for $12,000; her mansion has eight bedrooms and 11 bathrooms, as well as a home cinema and spa. Adding to her list of properties is another five houses costing over $40 million.

kylie jenner house
kyliejenner | Instagram

Designer Handbags

If you’re subscribed to Kylie’s YouTube channel, you would have seen the tour of her amazing handbag closet that is full of items from every single designer that you can imagine. Her most prized possession from them all though is a $432,000 Hermes Himalayan crocodile skin Birkin bag with 18 karat white gold hardware and more than 200 diamonds.

kylie jenner bags
kyliejenner | Instagram

Baby Accessories

Kylie often splashes out on new gear for her daughter, Stormi, including a Fendi stroller and a Gucci baby carrier. We’ve even seen Kylie’s mini-me walk around with a tiny Louis Vuitton bag – so cute!

kylie jenner fendi stroller
kyliejenner | Instagram

Gifts For Her Loved Ones

What we’ve noticed from watching Keeping Up With The Kardashians is that Kylie loves to spoil those nearest and dearest to her. The youngest Jenner gifted her mum a Ferrari 488 worth $250,000 for her birthday. She also took Stormi’s dad on a special birthday trip and rented out Six Flags Magic Mountain in Los Angeles, costing over $150,000. She then took them to a luxury beach resort Amanyara in Turks and Caicos where luxury suites cost up to $23,538 per night.

kris jenner Ferrari 488
kyliejenner | Snapchat


Being one of the richest in the game, it only makes sense to switch up your look and keep up appearances. Kylie gives everyone hair goals with her ever-changing hair colors and styles by investing in custom-made wigs by her hairstylist, Tokyo Stylez. Each wig is reported to cost around $5,000.

kylie jenner neon wig
kyliejenner | Instagram


Having such a high net worth means spending big bucks on your nails. Yes, you read that right. Kylie’s manicure flex isn’t cheap with each new set costs around $200. Her nail technician, Britney Tokyo charges at least $50 for house calls.

kylie jenner manicure
kyliejenner | Instagram

Cosmetic Procedures

While Kylie has only admitted to having regular lip injections, many cosmetic surgeons beg to differ, with speculations that she spent over $30,000 on her transformation including a breast augmentation and fat transfer.

kylie jenner body
kyliejenner | Instagram

Personal Training

Kylie’s diet is kept healthy by joining in on training sessions with her sisters, Kim, Kourtney and Khloe. These apparently cost $350 per session. At that price, no wonder they all look amazing! But with a net worth like hers, no wonder she can afford it!

kylie jenner training
kyliejenner | Instagram

Jimmy Choo Spray Tans

Even though Kylie lives in California, she probably doesn’t have time to tan with being a mummy and running a beauty empire. So, to ensure she looks fresh and healthy, she splurges on $350 Jimmy Choo spray tans!

kylie jenner tan
kyliejenner | Instagram

So, there you have it – all the ways in which Kylie got rich, how she became a millionaire, and ways she spends her money. It’s safe to say, the awkward teen transformed into a beauty icon and business mogul overnight. With millions of social media followers, almost billions of dollars in her bank account, and a rapidly growing business portfolio, Kylie is officially a millennial icon.

Oh, to have her wealth…we can only dream, right? Kylie’s net worth and impressive fortune truly is to die-for. What would you do with all of Kylie’s cash? Let us know by dropping a comment in the section below!


Tale Teller

  • Joanna Zambas

    Joanna has a history in the fashion world; having studied lifestyle and fashion journalism at BA and MA level, she then proceeded to work in the hustle and bustle of fashion PR. These days you can find her working in the marketing sphere, content writing and religiously following the ins and outs of the entertainment world. She’s obsessed with celebrity style and the Kardashians – but who isn’t?!

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